Bike Safety // CAN-BIKE

Client: CAN-BIKE
Manitoba Cycling Association
Producer: T├ętro Design

Instructional Video

Safety videos are generally pretty boring, but they really don't have to be. We wanted to poke fun at the stale, old-fashioned safety genre through the use of dry/ridiculous humor. The idea was that by enjoying the video, the viewer will remember more helmet safety tips. We think it worked, and we had a great time working on it!