Fin + Bone is a lifestyle brand dedicated to educating and inspiring all those who have a passion for nature and spending time in its elements. Besides a high end magazine and interactive state of the art website, we have also established an apparel line to accompany this lifestyle. We believe when you look good, you feel good and when you feel good, you're more likely to throw that kayak on the truck and take it out for the weekend. We wanted to design a simple and clean look that proudly displays the Fin + Bone badge. It is the flag that we fly to let others know that we are part of a community of men and women who share the same passion of being good stewards of nature, learning age old skills and passing on what we have learned so that others may continue to gain this knowledge.

Client: Fin+Bone