Pollard Banknote // Social Instants Promo

We started this project by thinking of how to make an app visually feel like a social experience. Then we had to think of how to introduce all these characters and get them into one location and make the process feel easy and fun! Pollard Banknote gave us a lot of freedom and encouraged us to think outside of the box on this project and we hope that shows in the final video!

Pollard Banknote's Social Instants is user-friendly and ultra-convenient. Players simply scan a QR code located on the ticket using their smartphone. They are then seamlessly connected to the Social Instants app, which allows them to share winning experiences via their social networks, enter second chance draws using non-winning tickets, and invite friends/family to participate in team play.

Production: Handcraft Creative
Director: Raymond Friesen
Assistant: Janeen Robinson
Makeup: Coralea Courtland
Hair: Robin Johnson

Client: Pollard Banknote
Promotional Video